To some extent, I get it. The classic interlocking "C"s, the famous "LV", the mirrored "G"s. Whether you love them or hate them, logos are everywhere, and they are hallmarks of iconic brands that have been around for decades, some over a century. Logos let the rest of the world know which brands we love, covet, and value. They can set the tone for an outfit. For example, Chanel has long been a symbol of the ultimate classy-chic-woman, wrapped up in her Chanel tweed two-piece and double-flag by her side. The glistening gold Chanel logo whispering "I'm classy", but does it?
Most of the aforementioned brands have a cult following, rooted deep in the cultural psyche and spanning generations, allowing their wearers to subconsciously, yet intentionally, make a statement about themselves and their connection to the world of fashion. However, how often have we asked ourselves why we wear the things that we do? What are we truly looking to achieve by marking ourselves with brand names and logos as we leave the comfort of our homes and our $15 amazon sweatpants to take on the world?
A quick note on hypocrisy: your narrator is certainly no stranger to embodying the very things she criticizes in this editorial. That said, she does possess a keen sense of curiosity and desire to understand the psychological influences within the fashion industry. Your narrator possesses an expertise of nothing, but a passion for shiny and sparkly. She is curious, and believes in questioning the things that she loves, even if it means questioning herself. She has a sense of humor, and tries not to take herself to seriously. While she loves fashion, she also has other interest, primarily cooking, traveling, reading about geopolitics and international issues, going to the gym, and playing with dogs.
The purpose of this blog is not necessarily to provide any groundbreaking revelations about the fashion industry, but rather to push my own understanding of why I wear the things that I do, how I choose things to purchase, how I choose what to wear, and the myriad of other mini-topics surrounding the intersection of clothing and identity. The ultimate goal of this blog is that, by exploring these topics, I may grow in my understanding of myself and the environmental factors that shape my choices. If I am, in the process, able to help others explore themselves in a way that allows them to grow, then I will consider this mission accomplished.
And now, back to our regularly scheduled programming.
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